Evaluating and Improving Your Podcast
I am often asked about strategies for creating a successful podcast. One technique that can be particularly helpful for podcasters is the OODA Loop. Originally developed by military strategist and Air Force Colonel John Boyd, the OODA Loop stands for Observe, Orient, Decide, and Act. By applying this concept to the four phases of podcasting (pre-production, production, post-production, and promotion), podcasters can improve their ability to make quick, effective decisions and stay focused on their goals.
If you want to conquer fear, don't sit home and think about it. Go out and get busy. Dale Carnegie
Phase 1: Pre-Production
During the pre-production phase, podcasters are laying the groundwork for their podcast. This includes everything from developing the concept and format of the podcast to choosing the right equipment and software. The OODA Loop can be helpful during this phase to help podcasters make informed decisions and stay focused on their goals.
Observe: During the observation phase, podcasters should research their target audience, evaluate the competition, and identify potential guests or topics for discussion. This phase is all about gathering information and getting a better understanding of what the audience wants to hear.
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